fat, bald and ugly!!
i don’t know if any of you have come across this one yet:
drink ads ordered to use ugly men!
Drinks companies have been ordered to use uglier men in their advertising campaigns.The Advertising Standards Authority believes “balding” and “paunchy” men would be less likely to encourage women to drink to achieve social success.The new advertising code stresses that links must not be made between alcohol and seduction.
A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.
The Authority objected to a poster which showed three women “hooking” a slim, young man in a parody of a fairground game.
The industry regulator instructed the firm: “We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.
ridiculous, isn’t it?
first of all, ‘ugly’ is a horrible word (when used to describe the way someone looks). secondly, to then bracket someone who is MIDDLE AGED (since when did age have anything to do with looks??? and isn’t brad pitt over forty?) or overweight or balding as that is even worse!
this is so goddamn hypocritical - for as long as i can remember, beer ads (aimed at men) have been showing hot women. in fact, almost all advertising aimed at men shows a chick with big tits, long legs, big hair, red nails and mouth, going ga-ga over the man for using that particular brand. and you know, its all good since it’s just a woman, and she was always meant to be decorative anyway.
but now that we’re objectifying MEN and using the hotter ones in ads, to encourage women to do (bad, bad) things like drinking beer (i find their faith in the power of advertising quite misplaced, to begin with), it’s suddenly all wrong.
i can’t believe they are allowed to get away with this crap.
however, on the plus side, based on their stupid qualifications for ugly, my dad (and most of the adult male population) can finally star in a commercial!
